Fashion and beauty is not always seen as a serious business. When WAH founder, Sharmadean Reid, was asked what she thinks is important about having nice nails, she gave an unexpected answer. Shaking her head, she said “nothing is important about having nice nails.” Her business is not really about having nice nails or making money. It is about community and the people within the community.
If someone were to ask me what I think is important about fashion, I would say the same thing. Nothing is important about fashion. I do it because I like it.